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Keynote Speaker - Professor ILAN ALON 

Ilan Alon (PhD, Kent State University) is Professor of Strategy and International Marketing at the University of Agder (UiA, Norway), and Leading Research Fellow at Faculty of Business and Management in the National Research University Higher School of Economics (HSE, Russia).

Dr. Alon has written several books, articles and cases on franchising, and consulted USAID on franchising development in emerging markets, and international franchisors, such as Darden (USA), Duhan (Croatia) and illy (Italy) on international franchising development.

He is Editor-in-Chief of the International Journal of Emerging Markets and the Euro-pean Journal of International Management.




Faculty of Business, Economics and Statistics
University of Vienna

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